Issue 347 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation #BizDev was sent to subscribers earlier today. Check it out here.
ICYMI – Weekly Digest 347
ICYMI – Weekly Digest 346
In case you missed it, Issue 346 of my Weekly Digest on all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here.
3 stats that should scare the Hell out of law firm BD teams
Citing various industry reports, including both the American Bar Association’s 2022 Tech Report and Clio’s Legal Trends Report, Annette Choti has come up with a list of ‘Five unbelievable law firm marketing statistics that may completely change the way you see legal marketing and how you reach prospective clients‘ over at Attorney at Work.
Annette’s article is a really good read, but 3 of the 5 stats she calls out in her article should have all law firm BD professionals saying: “What the…” and these are:
- 43% of Law Firms Do Not Have an Annual Marketing Budget
- 68% of Clients First Contact a Lawyer or Law Firm via Phone
- Only 53% of Lawyers Say They Are Confident in Running the Business Side of Their Firm
While 1 and 3 above have me scratching my head, 2 made me laugh – invest as much as you want in law firm technology and sales/BD methodology; but make damn sure your reception desk knows who does what!!
If this all sounds too close to home to be true, feel free to drop me a line to talk through how we can fix this up.
ICYMI – Weekly Digest 345
In case you missed it, Issue 345 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here.
ICYMI – Weekly Digest 343
In case you missed it, Issue 343 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here.
Let me know if you want to subscribe.
As usual comments are my own.
ICYMI – Weekly Digest 342
In case you missed it, Issue 342 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here.
Let me know if you want to subscribe.
As usual comments are my own.
ICYMI – Weekly Digest 341
In case you missed it, Issue 341 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here.
Let me know if you want to subscribe.
As usual comments are my own.
ICYMI – Weekly Digest 338
Issue 338 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here
ICYMI – Weekly Digest 337
Issue 337 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here.
Quote of the Week – 30.12.22: Insightful data is called information
This week’s Quote of the Week comes from a post I read by Seth Godin. In ‘Insightful data is called information‘ Seth writes:
The purpose of information is to inform, to help us change our minds. Information has a point of view, it’s useful. It turns data into actionable truth.
Getting more data isn’t the hard part. Turning it into information is.
This is absolutely spot on and something every law firm needs to keep in mind as it mines for the new oil – aka data!
As usual, comments are my own. And I hope everyone has a great and safe 2023!
#QuoteOfTheWeek
Random Thoughts On The Business Of Law 