People never pay extra… …Only, they sometimes do.

People never pay extra.

They buy something they want at a price that feels fair to them.

Seth Godin – jUNE 7 2022

Wise words from Seth here, people never pay extra, they buy something they want at a price that feels fair to them.

Only, as we know, they do.

But, anyone who does that without evidencing the additional value being provided will, eventually, lose that client/customer.

Unless, as Seth goes on to say:

… that means that anyone who wants to charge a premium is going to have to offer quality, service, design and a feeling that it’s worth whatever is being charged.

Which means, every single day you need to be asking yourself: “What value did I add today?”

Because if you cannot answer that question in a highly competitive service driven industry, your chances of being around for much longer just got a whole lot shorter…


What’s your budget?

Going to start this week off with some sage words by Seth Godin (again!):

But what’s your budget?

For those lawyers out there, I particularly liked this one:

Are you a perfectionist, unwilling to ship the work until someone is finally so frustrated, cornered or broke that they pry it from your hands?

Have a great week!