Finding the one thing that is at the heart of your value/scarcity matrix makes it much easier to focus your energy on strategic decisions.
Seth Godin – 20 August 2022
Seth’s comment here is so true.
Most law firms get lost in the muddle of trying to be all things to all people. But those who are able to identify their core market, and service just that market, tend to outperform the rest of the pack.
The latest survey publication by the Association of Corporate Counsel (ACC) and Major, Lindsey & Africa states that:
54% of legal department spending is staying in-house, up from 49% in last year’s survey.
So what do you do when your client/customer also becomes your biggest competitor? As it happens, I answered that very question way back in July of 2014…
Photo credit Florian Schmetz on Unsplash
Random Thoughts On The Business Of Law 