Tag: Clio

Posted on

3 stats that should scare the Hell out of law firm BD teams

Citing various industry reports, including both the American Bar Association’s 2022 Tech Report and Clio’s Legal Trends Report, Annette Choti has come up with a list of ‘Five unbelievable law firm marketing statistics that may completely change the way you see legal marketing and how you reach prospective clients‘ over at Attorney at Work.

Annette’s article is a really good read, but 3 of the 5 stats she calls out in her article should have all law firm BD professionals saying: “What the…” and these are:

  • 43% of Law Firms Do Not Have an Annual Marketing Budget
  • 68% of Clients First Contact a Lawyer or Law Firm via Phone
  • Only 53% of Lawyers Say They Are Confident in Running the Business Side of Their Firm

While 1 and 3 above have me scratching my head, 2 made me laugh – invest as much as you want in law firm technology and sales/BD methodology; but make damn sure your reception desk knows who does what!!

If this all sounds too close to home to be true, feel free to drop me a line to talk through how we can fix this up.

rws_01

Posted on

Want to know what the ‘Witching Hour’ in legal is?

Ever wonder what time of the day it is when lawyers say “enough is enough” and down tolls?

Thanks to Joe Patrice from Above The Law, and the team at Clio – who did the actual research, we now know:

3am.

3am is the time when most lawyers say they would prefer not to work.

Which actually surprised me a little as I always struggled functioning in the 12am – 2am space and personally would have preferred to down tolls from 10pm – 2pm and be back on the tolls at 3am.

I will also add that while “working” between 10am and 4pm is great, very little real work got done then because I was either in meetings or on the phone – which often resulted in me working at 3am!

Enjoy.

As always, opinions are my own – so if you have something to say please do so in the comments section!!

rws_01