Citing various industry reports, including both the American Bar Association’s 2022 Tech Report and Clio’s Legal Trends Report, Annette Choti has come up with a list of ‘Five unbelievable law firm marketing statistics that may completely change the way you see legal marketing and how you reach prospective clients‘ over at Attorney at Work.
Annette’s article is a really good read, but 3 of the 5 stats she calls out in her article should have all law firm BD professionals saying: “What the…” and these are:
- 43% of Law Firms Do Not Have an Annual Marketing Budget
- 68% of Clients First Contact a Lawyer or Law Firm via Phone
- Only 53% of Lawyers Say They Are Confident in Running the Business Side of Their Firm
While 1 and 3 above have me scratching my head, 2 made me laugh – invest as much as you want in law firm technology and sales/BD methodology; but make damn sure your reception desk knows who does what!!
If this all sounds too close to home to be true, feel free to drop me a line to talk through how we can fix this up.