In case you missed it (#ICYMI) Issue 321 of my Weekly Digest of all things going on in #legal #strategy #pricing #vbp #CRM #clients #customers #innovation was sent to subscribers earlier today. Check it out here – and if you like it, subscribe.
Almost 10 years ago, when Apple were going hard on developing and expanding their App Store, I recall saying to my Managing Partner at that time that the days of websites were numbered and we needed to look for a new way to promote our expertise with our target audience.
Fast forward 10 years and I’m at a different law firm and websites are still very prominent as the online window for law firms to highlight their expertise – telling you that I know nothing!
Redemption, however, may still be mine!
In his excellent blog post today – ‘Solo Lawyers and Small Law Firms Better Off With a Blog Than a Website‘ – Kevin O’Keefe sets out many of the same reasons I had 10 years ago for why lawyers looking to build trust and a public profile should consider investing their time in blog over a website.
Redemption status – maybe. We will probably need to wait another 10 years to see if I achieve ‘validation’ status!
In the meantime, go take a read of Kevin’s post.
Image credit: Florian Klauer on Unslpashed
Often projects fail because we haven’t asked the right (or enough) questions. So here is a really useful list of questions by Seth Godin that you should be asking at the kick off meeting of any project you are about to undertake.