Quote of the Week – 16.12.2022

This week’s Quote of the Week comes from an article written by Steven M Bell in LawVision. The article itself is a write-up of ‘Leading Marketers Weigh in on Rethinking Law Firm Pitches and Proposals‘.

In the article Steven quotes Brandie Knox, Principal and Creative Director of Knox Design Strategy with the following:

“A firm should have a solid sense of its strengths, weaknesses, and its strategic direction as it decides to proceed…or not. Is this opportunity going to propel the firm toward its three-, five- and 10-year goals?”

And the part I love, which every BD person should keep in mind about every opportunity they are looking into is this:

Is this opportunity going to propel the firm toward its three-, five- and 10-year goals?”

#QuoteoftheWeek

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