This week’s Quote of the Week comes Julie A. Fleming, of whom I have been a long time reader:
A BD plan is only as good as the strategy that underlies it. Without strategy, a plan is just an uncoordinated task list of actions that you think will bring in more business, but the actions don’t function together or reinforce one another, nor are they pointed to a specific outcome other than more business.
Julie A. Fleming – on Strategic Planning
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Random Thoughts On The Business Of Law 