People never pay extra… …Only, they sometimes do.

People never pay extra.

They buy something they want at a price that feels fair to them.

Seth Godin – jUNE 7 2022

Wise words from Seth here, people never pay extra, they buy something they want at a price that feels fair to them.

Only, as we know, they do.

But, anyone who does that without evidencing the additional value being provided will, eventually, lose that client/customer.

Unless, as Seth goes on to say:

… that means that anyone who wants to charge a premium is going to have to offer quality, service, design and a feeling that it’s worth whatever is being charged.

Which means, every single day you need to be asking yourself: “What value did I add today?”

Because if you cannot answer that question in a highly competitive service driven industry, your chances of being around for much longer just got a whole lot shorter…

rws_01

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