People never pay extra.
They buy something they want at a price that feels fair to them.Seth Godin – jUNE 7 2022
Wise words from Seth here, people never pay extra, they buy something they want at a price that feels fair to them.
Only, as we know, they do.
But, anyone who does that without evidencing the additional value being provided will, eventually, lose that client/customer.
Unless, as Seth goes on to say:
… that means that anyone who wants to charge a premium is going to have to offer quality, service, design and a feeling that it’s worth whatever is being charged.
Which means, every single day you need to be asking yourself: “What value did I add today?”
Because if you cannot answer that question in a highly competitive service driven industry, your chances of being around for much longer just got a whole lot shorter…