Things that are valuable are often scarce

Finding the one thing that is at the heart of your value/scarcity matrix makes it much easier to focus your energy on strategic decisions.

Seth Godin – 20 August 2022

Seth’s comment here is so true.

Most law firms get lost in the muddle of trying to be all things to all people. But those who are able to identify their core market, and service just that market, tend to outperform the rest of the pack.


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