Alistair Marshall’s ‘5-5-5 rule’

This image has an empty alt attribute; its file name is siora-photography-m40oedrsgci-unsplash.jpg

Enjoyed reading Marie Russo’s post with my old mate Alistair Marshall on the NEXL blog this week: ‘Winning Clients – 5 Actionable Insights From NEXL Business Of Law Expert, Alistair Marshall‘.

Key take-away for me from this article was learning about Alistair’s ‘5-5-5 rule‘ which, to quote Marie, means:

  • focusing on your relationships with your top 5 paying clients,
  • your top 5 prospects, and
  • your top 5 referrers.

Looks to be sound advice to me – so go take a look at the post!

Photo credit to  Siora Photography on Unsplash

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