Value Journey Mapping Explained

Having read Mark Stiving, Ph.D.’s latest book ‘Selling Value: How to Win More Deals at Higher Prices‘ [2022] (AU$11.99 on Amazon Australia), I thought his latest LinkedIn newsletter – ‘Buyer’s Value Journey Map‘ was a really great post.

If you want a really good explanation of Value Journey Maps and how they can be set out, I recommend you take a look at Mark’s post.

 Photo credit: Ian Schneider on Unsplash

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