Having read Mark Stiving, Ph.D.’s latest book ‘Selling Value: How to Win More Deals at Higher Prices‘ [2022] (AU$11.99 on Amazon Australia), I thought his latest LinkedIn newsletter – ‘Buyer’s Value Journey Map‘ was a really great post.
If you want a really good explanation of Value Journey Maps and how they can be set out, I recommend you take a look at Mark’s post.
Photo credit: Ian Schneider on Unsplash
Random Thoughts On The Business Of Law 